Anyone with email has probably run into an email marketing campaign at some point. With the power of email marketing, it lets a company advertise to current, as well as potential, customers via email messages. If you wish to try email marketing, read on for some helpful tips.
Emailing a free report or similar product to new clients is a great follow-up tool. Just add a note in the email describing the offer and how to take advantage of it. You can also add that they need to act now at the end so they don't miss out on the limited amount of free stuff.
Always include any preexisting brand logos and colors in your email messages. You regular subscribers already are accustomed to the designs, colors and logo that is associated with your site. If you use the same logos and colors in your emails that you do in your site, your customers will recognize your brand and read your email rather than deleting it unread.
Encourage your customers to buy from you by offering rewards in your emails. They will be more apt to do business with you if you give them a good reason to. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site.
If you have already branded your business, incorporate your branding into your new email marketing campaign. Use the identical color scheme already in play, and include your company logo with each and every message you send out. Your reputation will carry over into the content of the emails being received by your customers as they will immediately be able to know that it has come from your company.
When following up with prospects through an email, include an endorsement. Use the message to tell them about a special offer or other benefit they can receive right now. You could even set it up so that they can place their order simply by clicking on a link at the bottom of the page.
Make sure that every email address is correct. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. This is just a time waster.
Put many links to your subscription form on your website, but don't cram it down visitors throats. Ensure customers that you will never sell their email information and let them know how signing up will benefit them. You need to have your customer's information in order to be successful at email marketing.
Only send emails to those who have requested them. If someone receives unsolicited email, it feels like spam. Recipients will be left scratching their heads, wondering if they actually know you, and they'll possibly feel suspicious about what you have to offer. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
If you provide a link to opt out in your emails, make sure that when people use that link, that you actually take them off the list as soon as possible. It is easy to think you are not adhering to their wishes, when they continue to receive emails after the opt-out has been used.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. By doing this, those that subscribe to your emails will automatically receive an email prompting them to confirm they signed up. Add two links to the email - one for confirmation and one to opt out. Your customers will trust you more for security purposes and you will not be considered a spammer.
Try keeping subject lines around 60 characters. A lot of email providers will shorten them to this length anyways. Some email clients won't be able to display anything that's too long. Regardless, 60 characters is more than enough for readers to decide whether they want to read the email more or simply delete it.
Email marketing is quite common, so common in fact that most everyone has viewed at least one marketing related email. Basically, it gives companies a way to promote their business through simple email communications. Use this technique correctly to establish a good relationship with your customers and get their interest.
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