When's the last time you checked your email? Maybe you are similar to most people, who look at their email numerous times each day. Email marketing is a great way to reach out to your potential customers and existing ones. This article contains some of the most important and useful email marketing tips.
Marketing emails should contain very few graphics. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. As well, email programs will be more likely to identify your email as junk if it's got too many graphics.
For better results, try sending your messages to only people whom you have received permission from. Sending messages to people who aren't interested will lead to them blocking your emails. If there are enough complaints filed about your emails, you could be suspended from your email provider.
To increase the size of your mailing list, include simple ways for potential customers to opt in to receiving your emails. This can be anywhere on your site, as long as there is an easily located place where your subscribers may go to update their preferences.
You can learn some valuable information about how not to email market by studying spam. Get a free account and post your email address and you will get spammed. See what those emails are doing wrong and then change your strategy. Taking measures to keep you from spammers can boost your brand's credibility.
You need to get your customers' permission in order to send them any correspondence by email. If you don't, your clients may trust you less and hurt your company's name. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you don't have permission, be prepared to not only receive spam complaints but also to lose customers.
Make sure your emails contain unique and informative content rather than simply promotional material. Give subscribers unique articles and things that might be unavailable on your site. Also include exclusive offers on your services or products. You should send out specials and holiday greetings, don't only send emails when you want something.
Try to send only one email campaign message each week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Once you start sending more than one email per week, you may find that people don't bother opening them, or even delete them. This is a waste of all your hard work.
You should generate one crystal-clear message for every email that you send. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Focus on one topic per email and go straight to the point. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. By doing this, those that subscribe to your emails will automatically receive an email prompting them to confirm they signed up. Include more than one link in the verification email - one they can use to confirm and another to indicate the subscription is a mistake. This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
Try keeping subject lines around 60 characters. A lot of email providers will shorten them to this length anyways. Some email clients won't be able to display anything that's too long. Regardless, 60 characters is more than enough for readers to decide whether they want to read the email more or simply delete it.
Email marketing can be used as an effective way to keep in touch with those you do business with. Use the ideas in this piece as part of your email marketing initiative, and you are sure to get tremendous results in short order. Successfully promoting your business is simple and very achievable if you use the right tools, and email marketing is one of best.
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