Sending tons of unwanted emails to your customers is a sure way to get them mad at you, even if they opted in to your list. Your marketing campaign should contain interesting and relevant content. The more times you send them an email that has something of interest, the more they will want to receive your communications. This article will show you how to construct a good email marketing message that you consumers will want to see.
You want to make sure that every client has chosen to receive your emails so they don't feel like you are spamming them. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
One marketing email per week should be sufficient to maintain communication with your customers. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Include your personal branding in the emails you send to your list. Your subscribers should recognize your branding and know that the newsletter comes from you. Your emails will have a lower chance of being deleted if they are consistent.
Give your customer a clear choice to opt in to your email marketing, and an easy way to opt out, in order to build customer confidence. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. You can also get blacklisted by certain ISP's, which can create major problems for your campaign and your business.
Keep track of the subject lines on e-mails that get opened and those that do not. Send half of your messages with one subject, and half with the other. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
The link to unsubscribe from your list should be clearly visible. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Don't use a lot of graphics in the emails that you send. Many email clients don't allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
Your emails should not just be about a sales pitch. Send out a useful newsletter with information that will interest your customers. If your messages are only hard sales, your clientele will grow dissatisfied and unsubscribe from your list in droves. While the primary goal of your newsletters will be to generate sales, your readers want more than a simple pitch to stay interested.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. Each email that subscribers receive should move them closer to making a purchase. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.
It is vital that you always get permission before adding someone to your email marketing list. If you do not do this, people will view you as a spammer and will simply delete all your emails or possibly unsubscribe from your site. Your email provider might even drop you due to a mass amount of complaints being filed by consumers.
Try keeping subject lines around 60 characters. A lot of email providers will shorten them to this length anyways. Some email clients won't be able to display anything that's too long. Regardless, 60 characters is more than enough for readers to decide whether they want to read the email more or simply delete it.
As stated from the above article, it is very important that when you run an email marketing campaign, it has to be something that interests the consumer. If your customers do not find the content engaging, they will likely opt out of receiving future communications. Utilize the advice you've read so that you can write high quality emails that your subscribers will look forward to reading.
No comments:
Post a Comment